If you have a penchant for plays, go crazy for concerts, or enjoy getting sucked into sporting events, a new marketing campaign aims to help you find a one-stop shop for information and tickets.
Austin-based Aha Communications is helping launch NowPlayingAustin.com, Central Texas’ largest, best and most comprehensive database of art, cultural, music and sports events taking place in the region. The site offers a complete calendar listing of every type of event, plus information about classes and workshops, jobs, auditions, organizations, venues, public art, individual artists and has links to purchase tickets.
The site had a “soft launch” in December, and has been updated and perfected since that time. Aha Communications created the service’s brand work, including the logo and tagline “Go. See. Do.” on a pro-bono basis. The firm was recently retained to develop a new advertising campaign designed to inform the general public of the new service.
NowPlayingAustin.com’s inaugural ad will appear in the May issue of Austin Monthly and planning is underway for a full blown promotional program.
“Aha Communications has been totally awesome,” says Latifah Taormina, executive director of the Austin Circle of Theaters, or ACoT. “They don’t just make up something and try to sell you on it. They listen, they ask questions, they get to your essence. And then they come up with their Aha! And it’s so on the mark. I’m thrilled. They say a good brand cuts through the clutter and speaks with one voice. I think that’s what Deborah Pfluger and her Aha Communications team have given Now Playing Austin. We’re very excited — and ever so grateful.”
