An Austin-based marketing agency has landed its first client with national-scale needs.
The Artisan Group, a national group of independent granite fabricators, has selected Aha Communications to handle a national launch of their organization and branded granite product. Aha Communications has developed a comprehensive launch strategy, a new website and will deploy announcement materials to a select group of industry publications, other media and industry groups.
Artisan Group members are experienced granite fabricators and their new branded granite line, Artisan Stone Collection, will be offered exclusively by members across the United States and Canada.
The Artisan Group launch is the first national scale effort for Aha Communications, an Austin-based marketing services company. With nearly 30 stone fabricators from Hawaii all the way to New Jersey, Aha Communications will tailor a campaign to suit national needs as well as each of the local markets.
“Landing a client with a national scope marks a milestone for our agency, and we look forward to applying our broad range of skills to tackle the assignment,” said Deborah Pfluger, president of Aha Communications.
Pfluger, a 20-year marketing and advertising industry veteran, launched Aha Communications in November 2006.
