Author Archives: Deborah Pfluger

LinkedIn – Now Better for Business

New media channels naturally evolve over time and this week’s announcement from LinkedIn is good news for marketers. LinkedIn has launched a new app for business – Company Pages. Just like individual LinkedIn pages the new pages will allow businesses … Continue reading

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Spine tingling branding.

When SpineSmith was ready to launch its newest innovation in spine-healing science, VisuALIF, they turned to Aha for a little branding, some fresh perspective and a complete product rollout campaign. Our creative strategy centered around the product itself. By transforming … Continue reading

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Did We Say Re-Allocate Your Advertising Budget?

Surprised that we would recommend putting some of your advertising dollars into an employee recruitment strategy? Don’t be. We’re different than most advertising and marketing agencies. We believe a successful company is fueled by a great culture and a successful … Continue reading

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Marketing Your Company as a Great Employer Can Bring Huge Dividends

While most companies focus on marketing their products and services, many are missing a huge opportunity by not marketing themselves as a great company for employees. Talented people naturally want to work for great employers. Furthermore, customers prefer to purchase … Continue reading

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The Best Way to Increase Sales And Profitability: You Won’t Believe It

While companies implement campaigns using every kind of media on earth to bolster their revenues, the best way to increase sales and profitability is by, first and foremost, fielding a championship team of employees. Recruiting and developing a winning team … Continue reading

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Aha Rebranded

You’ll find that at Aha, we practice what we preach. Just as we encourage our clients to constantly evaluate their brands, websites and marketing programs to ensure that they authentically and accurately reflect what differentiates their businesses, we do the … Continue reading

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Dog Days of Summer are for Planning

I’m sure you have heard of the saying, “Failing to plan is like planning to fail.” Most companies don’t have a sales-building plan for two simple reasons –- creating one is hard work and they don’t know what to write. … Continue reading

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The Best Research on Social Media May Come From Your Own Family

What the self-professed millions of social media gurus (and that number increases each day) say about the virtues of the various social media channels may be entirely opposite of what’s happening in real life. Just ask your family members how … Continue reading

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Five Marketing Nuggets No One Else Will Tell You About

Whether your company has hundreds of Facebook fans or none at all, the stark reality is that the true value of a Facebook fan is actually zero – yes zero — until that fan actually buys something from you. You … Continue reading

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Leveraging the Power of YouTube to Increase Your Business’ Visibility

The Power Of YouTube: 20 Hours Of New Videos Uploaded Every Minute! Despite being the largest depository for videos, YouTube is the second largest search engine in the world. Over 60 percent of all the videos watched online originate from … Continue reading

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May Fresh Perspective: 60 Second Insights

Competitive Intelligence: With One Click, Follow Your Competitors Online We want to be the first to let you know about a new and free software program – so new that it’s still in beta version – that will help you … Continue reading

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How Important Is It To Be Listed on Google’s First Page?

How Important Is It To Be Listed on Google’s First Page? It’s quite an accomplishment if you’ve been fortunate enough to have your Web site land a spot on the first page of Google’s search results. You’ve likely beat out … Continue reading

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Featured Project: ArchAgent

When ArchTelecom launched ArchAgent they knew that their new brand would have to be as effective and innovative as the products they offer. ArchAgent provides a highly focused platform for delivering real estate-related marketing products, services and content to a … Continue reading

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July Fresh Perspective: 60 Second Insights

It’s Time To Ask The Most Important Business Question Of The Year You have to pinch yourself to believe it — the year that started in severe economic turmoil is now half over. Now it’s time to ask the most … Continue reading

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Client Testimonial: The Porter Company

I just wanted to say thank you for the work Aha has done to improve our website ranking.  When a Google search is done for “mechanical contractors in Austin” our website comes up on Page 1!  That was our top … Continue reading

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