AG&M Granite | aha! digital marketing + creative

Integrated Approach Drives Sales

Challenge:

Currently one of the leaders in natural stone supply, Architectural Granite and Marble (AG&M) now has seven locations nationwide and big plans for the future. As the company expands to engage more markets and increase traffic to its showrooms they realized they needed a cohesive brand and marketing strategy to respond to growth.

Solution:

Beginning with the insight that AG&M isn’t just selling natural stone products, they’re selling style, all programs and materials work to deliver on the promise that AG&M provides a superior shopping experience along with its superior and extensive product line. AG&M’s stylish new website leads visitors to the company’s extensive product line which is built around easy-to-navigate categories that allow users to sort and select materials. It includes tracking tools that suggest other products based on the user’s behavior. The site provides a myriad of features and functionality designed to increase online product sales, inquiries and visits to AG&M’s luxurious showrooms as well as being tablet friendly.

Program Results:

• 170% increase in visits
• 15% increase in time spent on site
• 1,875 visits to engagement page
• Increase walk-in traffic and sales

Services Provided:

Brand strategy and positioning, Interactive website development, HTML email promotions

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