Medical Practice Marketing Specialists | Interactive Advertising Agency | Website Developers – Aha

Change the Conversation

Challenge:

New Dimensions Weight Loss is a practice in San Antonio with a great reputation and history of providing its patients with a new lease on life. But even a peerless reputation won’t drive results without an effective marketing program. In short, New Dimensions needed a better way to communicate with prospective patients and referring physicians?

Solution:

Beginning with in-depth focus group sessions with current and past patients, our research revealed key insights about how patients perceive the industry overall and, specifically, how the negative messaging and false claims that are rampant in the weight loss industry actually erode trust.

In order to increase market share and broaden the target audience, we knew we had to change the conversation. Aha responded with a systematic rebranding and repositioning program that yielded an effective website that generates leads and facilitates referrals and a full-suite of marketing and advertising materials that speak directly and effectively to patients and referring physicians.

Program Results:

• 68% website traffic increase
• Improved SEO with #2 page ranking for key terms
• 9% surgical patients increase
• 100% reduction in call center costs for a savings of over $20,000 per year
• Website hosting fees reduced by 78.5%
• 6x increase in online referrals from physicians
• 400% increase in medical program patients

Services Provided:

Customer Research, Messaging Platform and Branding Strategy, Custom Interactive Website, SEO Program, Custom Application Development, Advertising – print and radio, Electronic Newsletter Program, Public Relations & Publicity, Practice Brochures, Content Development, Media Planning & Buying

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